Technological Innovation in Cotton
Cotton’s natural properties can be enhanced through application of new technology innovations that reinvent cotton as a true performance fiber. Through the use of Cotton Incorporated’s branded technology solutions, cotton can be engineered to manage moisture as well as or better than many top-performing synthetics, or made to repel moisture with exceptional durability over the life of the garment.

TransDRY®
TransDRY® technology combines the comfort of cotton with moisture wicking performance that rivals any competitive fiber in the market.
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WICKING WINDOWS™
WICKING WINDOWS™ technology brings you new possibilities in moisture management with performance that beats the strongest competition in the market.
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STORM COTTON™
STORM COTTON™ technology is a water-repellent finish for cotton that offers protection from rain and snow, while maintaining the natural comfort of cotton.
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NATURAL STRETCH™
NATURAL STRETCH™ provides a comfortable stretch combined with the natural softness of cotton without the use of any spandex.
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TOUGH COTTON™
TOUGH COTTON™ technology brings you increased durability and superior abrasion and wrinkle resistance throughout the life of the garment.
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PUREPRESS™
PUREPRESS™ cotton technology is a formaldehyde-free, durable press (DP) finish that keeps your clothes wrinkle-free and lets you be worry-free, all while adding strength and abrasion resistance.
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Durability
Knit and woven cotton fabrics can be engineered to protect you on the trail, playground and workplace without sacrificing quality.
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