The role of Consumer Marketing is to keep cotton top of mind among consumers and to help ease the consumer journey to finding and purchasing cotton products. This is done by emphasizing the key attributes of cotton through a variety of activities such as: television commercials; digital partnerships; social media; website engagement; on www.thefabricofourlives.com, pursuing Seal of Cotton collaborations with retailers and brands; retail events; pop-up stores, and the Blue Jeans Go Green™ promotions.
Watch the new ads, along with other great video content.
Discover how cotton is the fabric of your life.
Give old denim new purpose by recycling it into natural cotton fiber insulation.