Consumers agree on what’s highly important
in bladder and bowel protection products,
but they are less satisfied with the performance
of current products.
Because cotton is natural, consumers trust it as safer and healthier for
their skin. They also believe products made with cotton will be softer,
comfortable, more absorbent and less irritating.
• Preventing skin irritation
• Staying dry next to the skin
• Odor control
SKIN HEALTH AND COMFORT:
SECURITY AND DISCRETION:
BUILD A BETTER PRODUCT WITH COTTON!
Compared to their current product, the majority of
consumers agree cotton will improve
key product benefits:
Two-thirds of consumers are interested or very
interested in bladder and bowel protection
products made with cotton.
CAPTURE A TARGET MARKET WITH COTTON!
Healthier for Skin
say including fiber
content on the package
would influence their
are willing to pay
more for cotton protection
products than they pay for
their current brand!
THE SEAL OF COTTON
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. © 2013 Cotton Incorporated.
Cary, New York, Hong Kong, Shanghai, Osaka, Mexico City
Consumers believe natural fibers to be extremely safe
for the environment. In fact, 90% of consumers surveyed
rated cotton as SAFE for the environment, surpassing
perceptions of rayon and other petroleum-based synthetics.
ources: Adult Incontinence Consumer Attitudinal and Behavioral Study, conducted by
Issues & Answers Network, Inc. included telefocus groups and internet based survey of 1019
consumers, in November 2011. Cotton Incorporated Environmental Study, conducted by
Bellomy Research in 2012, consisted of 2000 consumers, and was an internet based survey.
LEVERAGE THE POWER OF THE SEAL OF COTTON!
The trademark signifies key product
attributes to consumers:
of consumers recognize and respect
the Seal of Cotton trademark.