Supply Chain Video Insights
These animated infographics are focused on informing the industry of current topics of interest throughout the cotton supply chain. The foundation of every Insights is the exclusive analysis of global data collected from a range of ongoing Cotton Incorporated research, supplemented with secondary data from credible industry and government sources.
Denim jeans have long been a staple in consumer wardrobes, even as new styles such as athleisure gain popularity.
Learn ways to connect with consumers and their motivations to shop for sustainable products.
Discover consumers’ preferences for eco-friendly fibers (in US) and the importance of marketing with the Seal of Cotton.
Dig deeper into the global concern about environmental change and what is driving today’s consumer.
Gain insights into the world’s largest activewear market.
Learn more about this consumer-driven trend and it’s evolution.
Utilize Cotton Incorporated research to determine the best strategies to break brand loyalty in the activewear market.
Uncover consumers’ primary purchase drivers to learn what motivates them.
Offer performance technologies to help attract and retain new customers.
Differentiate your brand with cotton performance offerings.
Explore ways to become more competitive in the marketplace.
Benefit from the spending power of the largest generation yet.
Examine how to optimize your omnichannel strategy.
Keep Consumers excited about denim jeans and move denim sales forward.