Our mission at Cotton Incorporated is to promote the use of and desire for all things cotton and to encourage consumers to care about what’s in the clothes, sheets and towels they buy. We know amazing things about cotton, and our job is to help you see why it is The Fabric of Our Lives.
Strategic and Retail Partnerships
Collaborate with national and specialty retailers, designers and brands to create unique experiences with the primary objective of driving their cotton sales.
The Blue Jeans Go Green™ denim recycling program works with retailers, colleges and corporate social responsibility efforts to collect denim and upcycle it into natural cotton fiber insulation, some of which is used to help with building efforts around the country. The program is made possible by the sustainable nature of cotton and is an easy way for our partners to get involved in an activity that helps the environment by keeping denim waste out of landfills.
of consumers say cotton is the most comfortable fiber2
say cotton is the most authentic fiber2
the most versatile2
the most durable2
More than 40,000 products available online saw a 4.5% increase in page views when cotton advertising was used.3
More than 3 out of 4 consumers browsing a cotton pop-up sale event on an online retail site made a purchase; showing a powerful 76% conversion rate.4
For every dollar Cotton Incorporated spends on advertising, $8.68 of cotton products are sold.3
of consumers say the Seal of Cotton trademark helps them identify cotton products1