Since its introduction in 1973, the iconic Seal of Cotton trademark has been helping consumers quickly recognize products containing cotton, their preferred fiber for textiles and nonwovens. Over time, consumers have come to associate the Seal of Cotton with the quality and sustainability of cotton. Many retailers and brands using the Seal of Cotton as a marketing tool have seen double-digit increases in sales of their products.
Naturally Iconic: The Power of Cotton
There are many reasons to leverage the Seal of Cotton trademark in partnerships and promotions, from its positive associations with fashion and sustainability, to its remarkable recognition.
Explore the following resources to discover all the benefits of this iconic trademark.