CLOTHING LABEL
USAGE
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
Find clothing labels important
sources of information about
the clothing they purchase
94%
91%
Printed directly on
clothing
Printed on a
label sewn
into clothing
QR
Code
sewn
into
clothing
Most Consumers (76%) Prefer Printed Labels over QR Codes (22%)
Most consumers prefer printed labels
Most shoppers want detailed information printed on their clothing
QR
code
printed
on
clothing
50% 26% 12% 10%
Garment Size
87%
Laundry Symbols
85%
Fiber Content
76%
Country of Origin
67%
Website, QR code for
additional information
The information on labels is helpful to shoppers
% who find information helpful (top-3 box ON A 6-POINT SCALE)
Consumers Find Physical Labels on Clothing helpful
Garment care descriptions
94%
What consumers learn about a garment from
checking its fiber content
How likely Are Consumers to Scan a QR code on a
Clothing label containing typical information
(care, fiber content, etc.)
Very/Somewhat Likely Very/Somewhat Unlikely
56%
44%
Between a printed label and a QR code, Printed
labels are more…
% Who Agree Printed Labels Are More than Qr codes:
76%
Convenient
76%
Easy to use
67%
Informative
50%
Sustainable
How to
care for/
launder
62%
Its quality
55%
How
comfortable it
is
50%
How
breathable
the fabric is
47%
48% Prefer printed label
38% Hassle/too much work
22% Don’t want tracked/give personal
information
22% Don’t use QR codes
Why NOT Check?
59% Learn how to care for garment
57% Curiosity/What information is there
47% Size
45% Fiber content
42% Price
41% Easy
Why Check?
Is it natural
or
synthetic/
manmade
40%
Allergy
information/
will it
irritate skin
38%
How
warm/cool it
will feel while
wearing it
37%
How long
it will last
41%
For More Information Contact: Corporate Strategy & Insights at Mark[email protected]
Source: Cotton Incorporated’s 2024 Content Label Consumer Survey, US n=980
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2025 Cotton Incorporated.