Top Consumer Concerns
Consumer Emotions
Uncertain
Calm Excited
32%33%
43%
46%
Worried Hopeful
41%
TRACKING CONSUMER
SENTIMENT IN MEXICO
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
WAVE 3
% say it is a major concern (change from march ‘25)
% feel strongly when thinking about the wider world
46%
say emotion
strongly
impacts shopping
For More Information Contact: Corporate Strategy & Insights at MarketInformation@cottoninc.com
Cotton Incorporated’s Consumer Sentiment Survey, Wave 3, a survey of n=2,929 consumers in the U.S., Mexico, and China. Mexico respondents, n=991
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2025 Cotton Incorporated.
Social
84%
78%
82%
Public saftey
Wages keep up
with cost of living
Healthcare
system
Personal
79%
Household
finances
81%
My family’s future
79%
Physical health
of consumers
purchased
clothing in the
past month
85%
purchased online
55%
purchased second-hand clothing
25%
purchased in a physical store
72%
Most Recent Clothes Purchase
Denim jeans
43%
31%
27%
23%
23%
Sweats
61%
have seen prices
increasing on clothing
in the past month
61%
waiting to buy new
clothes until they’re
more certain about
the future
Dress pants,
skirts, or dresses
Casual shirts
T-shirts
Clothes Shopping
compared to a few months ago, are you spending more, less, or about the same amount on clothing?
30% More 32% same 38% less