Innovating Cotton for Performance and Sustainability
Cotton Incorporated scientists and researchers are dedicated to enhancing cotton’s natural properties through advanced technologies that boost performance while staying true to cotton’s comfort and versatility. From moisture management to long-lasting durability, cotton can be engineered to perform as well as or better than many top synthetics while remaining soft, breathable, and microplastic free. Take a look and discover cotton, and visit Shop Cotton on the FabricOfOurLives.com to find products featuring our technologies.

TransDRY® Technology
TransDRY® technology combines the comfort of cotton with moisture wicking performance that rivals any competitive fiber in the market.
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WICKING WINDOWS™ Technology
WICKING WINDOWS™ technology brings you new possibilities in moisture management with performance that beats the strongest competition in the market.
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STORM COTTON™ Technology
STORM COTTON™ technology is a water-repellent finish for cotton that offers protection from rain and snow, while maintaining the natural comfort of cotton.
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NATURAL STRETCH™ Technology
NATURAL STRETCH™ provides a comfortable stretch combined with the natural softness of cotton without the use of any spandex.
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TOUGH COTTON™ Technology
TOUGH COTTON™ technology brings you increased durability and superior abrasion and wrinkle resistance throughout the life of the garment.
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PUREPRESS™ Technology
PUREPRESS™ cotton technology is a formaldehyde-free, durable press (DP) finish that keeps your clothes wrinkle-free and lets you be worry-free, all while adding strength and abrasion resistance.
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RESTech COTTON™ Technology
RESTech COTTON™ technology is a bedding innovation that delivers cool comfort, lasting durability, and the natural softness of cotton. Engineered for a better sleep experience, it outperforms synthetic alternatives while supporting long-term performance in 100% cotton sheets.
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Durability
Knit and woven cotton fabrics can be engineered to protect you on the trail, playground and workplace without sacrificing quality.
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Performance Knitwear
Explore performance knitwear highlighting active cotton technology with advanced style.
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Cotton Engineered to Insulate
Designed for active and outdoor markets, insulating cotton fabrics naturally protect against wind and provide thermal regulation.
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