Nostalgic Jingle Resonates with Boomers and Gen Z as the Fabric of Now
CARY, N.C. (Dec. 9, 2025) – Cotton Incorporated introduces refreshed versions of its iconic jingle, opening a new chapter for the beloved melody. As the holiday season unfolds, audiences can experience a special holiday jingle now.
The new update matches evolving tastes while keeping the familiar warmth and relatability that have made the jingle a staple in households nationwide. Recent research shows how the tagline resonates with 70% of respondents, familiar with cotton fabric, associating ‘The Fabric of Our Lives’ tagline with cotton, according to a 2025 Harris Analytics survey of over 1550 U.S. consumers, 18-34 years old.
By taking to popular streaming services and high-visibility social channels, The Fabric of Our Lives reaches consumers where they enjoy entertainment most during the festive season.
“The new versions of The Fabric of Our Lives jingle blends nostalgia of the original with a modern vibe,” shares Anne David, director of advertising at Cotton Incorporated. “Cotton’s ads connect with people wherever they are, on streaming or social media, using real-life moments. The jingle is the common thread, reminding everyone of the comfort and style cotton brings every day.”
In 2026, the campaign will launch additional versions of the jingle. Anthemic, pop and country renditions will roll out during the year, delivering fresh takes and appealing to a wider audience. The jingle streams on Netflix, Hulu and Amazon and appears on paid social media through the end of the year.
About Cotton Incorporated
Cotton Incorporated is the research and promotion company for Upland cotton. Funded by U.S. cotton growers and importers of Upland cotton-containing products, the not-for-profit organization’s mission is to increase the demand for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 450 research and educational projects in an average year. Research areas range from the development of agricultural and textile innovations to analyses of commodity and market data. To learn more, visit TheFabricOfOurLives.com and follow along on Facebook, LinkedIn, X, Instagram, Pinterest, and YouTube.
The Fabric of Now is Cotton’s new always-on, modern marketing platform that lives within The Fabric of Our Lives® ecosystem—a bold leap into the future of how we connect with the people who love us.
Audio and video files are available on request.