More than 250 Industry Leaders Convene for Insight, Collaboration, and Business Ideas
CARY, N.C. (June 5, 2025) – In a powerful display of global collaboration, more than 255 industry leaders from 124 companies including over 41 top global brands and sourcing organizations gathered in Hong Kong on May 15 for Cotton ConneXions: Where Innovation Meets Opportunity, a one-day summit hosted by Cotton Incorporated.
The event united the global cotton supply chain to discover innovations, recognize industry contributions, generate business orders, network, and address the challenges and opportunities shaping the fiber’s future amid regulatory shifts and evolving market dynamics.
“Through the Cotton ConneXions event, Cotton Incorporated serves as a convenor of global decision-makers, especially within the dynamic Asian region. We recognize that meaningful progress in the supply chain happens through collaboration. Events like this allow us to bridge innovation and opportunity, while reinforcing our commitment to advancing cotton’s role in a more sustainable, transparent, and high-performing textile future,” notes William Kimbrell, president & CEO of Cotton Incorporated.
The agenda included forward-looking insights, beginning with opening remarks from President and CEO, William Kimbrell and Chairman of the Board, Marvin Arthur Beyer, Jr. A global market outlook from Mark Messura, senior vice president of Global Supply Chain Marketing at Cotton Incorporated, highlighted the economic and trade shifts impacting cotton’s role in the supply chain. An insightful presentation by Heidi van den Hul, founder of fabriCreation, focused on global compliance impacts. Presentations included a look at Fall/Winter 2026/2027 cotton trends, highlighting preferences among consumers for durable, long-lasting fashion. Next generation dyeing and finishing technologies, strategies for reducing the environmental impact of textile production, and cotton’s role in low-carbon, plastic-free future were addressed by conference speakers. The event showcased the newly updated Cottonworks.com website, the most extensive resource for cotton available to the industry.
“Cotton ConneXions is where ideas become action. Whether those ideas come from Cotton Incorporated or our many industry partners, we are proud to serve as a source of inspiration and practical ideas for helping manufacturers, brands, and retailers improve and expand their cotton business,” stated Mark Messura, senior vice president of Global Supply Chain Marketing.
For more information and photos from the Cotton ConneXions Hong Kong event, go to https://cottonworks.com/news/cotton-connexions/
About Cotton Incorporated
Cotton Incorporated is the research and promotion company for Upland cotton. Funded by U.S. cotton growers and importers of Upland cotton-containing products, the not-for-profit organization’s mission is to increase the demand for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 450 research and educational projects in an average year. Research areas range from the development of agricultural and textile innovations to analyses of commodity and market data. For more information or to learn more, follow along on LinkedIn, Facebook, Instagram and X or visit www.cottoninc.com.