Starring the Dallas Cowboys Cheerleaders for ‘American Icons’ Campaign
New York (June 2, 2025) — New York, June After debuting part one of their ‘American Icons’ collaboration in early May at the Kentucky Derby, Cotton Incorporated and LoveShackFancy are unveiling the next phase of their partnership – The America’s Sweetheart Cotton Collection starring the Dallas Cowboys Cheerleaders. Eight members of the team are featured in the campaign, starring Reece Weaver, Kylie Dickson, Camille Sturvidant, and Kelly Villares.
Rooted in the history of LoveShackFancy, cotton fabric has long since played a role in creating the brand’s signature silhouettes and timeless Heritage styles, ultimately creating that sense of effortless wearability and romantic airiness they’re known and loved for.
The Dallas Cowboys Cheerleaders are the complete embodiment of America’s sweethearts (and icons) – they’re bold, courageous, beautiful, empowered, and unapologetically themselves, which is everything this capsule represents. The easy, yet elevated pieces allow for a sense of living freely and embracing everyday confidence. The campaign showcases the all American-inspired pieces shot on the girls in their element at The Star, the 91-acre campus of the Dallas Cowboys World Headquarters and practice facility in Frisco, TX. Each image captures the essence of both the women and the collection’s spirit and optimism. The infectious energy of “game day” was channeled, complete with the talented athletes’ signature cheer moves, charisma, and pom poms.
The 28-piece collection, featuring both women and girls’ styles and accessories, showcases an array of red-white-and-blue (and pink) outfits all designed using easy and breathable cotton fabric. Sun dresses arrive in pretty prints ranging from bright picnic plaids to subtle stars. Playful embroidered cherries give off an air of nostalgia as they dance upon skirts, dresses, tops, and denim pieces. Spirited sweaters are embroidered with American flags. The girls’ assortment features many looks scaled down to match. As for accessories, the Henderson Bag arrives with a floral American flag while the Octavia Pouch plays on the cherry theme. The Balletta Barette rounds out the collection done in two of the collection’s key prints.
To celebrate the collection, Cotton Incorporated and LoveShackFancy will host a public facing tailgated-themed event at LoveShackFancy’s Dallas boutique on June 21st which will include a special meet & greet opportunity with two of the Dallas Cowboys Cheerleaders and their team mascot, Rowdy. Alongside the meet & greet, guests can shop the capsule, enjoy complimentary gifts with their purchase, light bites, sips, and more.
Designed for the modern woman, the collection emphasizes cotton’s simplicity which makes it easy to feel and look great, from what you wear to how you move through LoveShackFancy’s feminine and empowering silhouettes, resulting in the ultimate all-American attire perfect for high summer. Versatile and breathable, cotton fabrics feel amazing, serving looks with confidence and style. The capsule collection consists of a few of LoveShackFancy’s best-selling styles as well as new, limited-edition pieces and more, all designed using ultra-soft cotton fabric that feels right for the warm weather season.
Cotton x LoveShackFancy’s America’s Sweethearts Capsule Collection will be available to shop on June 10th at loveshackfancy.com and in LoveShackFancy boutiques.
“I’m so thrilled to share our Cotton x LoveShackFancy ‘America’s Sweetheart’ Capsule Collection—starring none other than the iconic Dallas Cowboys Cheerleaders. This campaign is a celebration of American icons, and to me, cotton is one of them. It’s one of our most essential fabrics, timeless, breathable, and soft, and at the core of so many of our most feminine, heritage-inspired designs. When we thought about who embodies that same spirit of tradition, strength, and style, the Dallas Cowboys Cheerleaders were it. I’m so inspired by these women and their ability to show up with heart, grit, and 110% energy every single day. It’s that undeniable drive and presence that makes them truly iconic. We couldn’t be more proud or excited to have them representing this special collection.”
—Rebecca Hessel Cohen, Founder & Creative Director, LoveShackFancy
“Our renewed collaboration with LoveShackFancy, inspired by the iconic Dallas Cowboys Cheerleaders, strategically highlights cotton’s role in driving cultural relevance and consumer connection. The America’s Sweetheart Cotton Collection captures the essence of American style and celebrates cotton’s versatility and timelessness. Having the Dallas Cowboys Cheerleaders showcase these beautiful cotton pieces reinforces the fibers’ continued relevance as the fabric of our lives – then, now and always,” –Kim Kitchings, Senior Vice President of Consumer Marketing at Cotton Incorporated.
About LoveShackFancy:
LoveShackFancy is a global fashion, beauty, home and lifestyle brand founded by Rebecca Hessel Cohen in 2013. It was created to celebrate love and revel in the beauty of a flower-filled, rose-colored world. Here, everyday is an occasion and your wildest dreams can become reality.
The LoveShackFancy aesthetic marries vintage inspiration with a fun and modern take on femininity: An overflow of pink, prints, ruffles and lace that speaks not just to romantics at heart but anyone who wants to feel beautiful and confident in their own skin. The bows that can be found across LoveShackFancy clothing, perfume, bedding and kids collections perfectly encapsulate the spirit of the brand—a balance of softness and strength, and an undeniable charm that has no age or time limit.
Today, LoveShackFancy is an award-winning and family-owned company with 20 stores worldwide, 450 retail partners, and collaborations with Stanley, Gap, Roller Rabbit, Kendra Scott, Cotton, Pottery Barn, State, Bogner, Supergoop, Hurley, American Girl, Roblox and Bandier. LoveShackFancy has received the WWD Award for The Best Performing Fashion Company and Rebecca has been honored with the Entrepreneurship Award at the Fashion Institute Annual Awards Gala and Visionary Of The Year at The Guild Hall Visionaries Event and featured in the WSJ, Forbes and on the cover of the New York Times Style section. Millions of friends have joined the party, sharing in the belief that being in love with love is a state of mind that can take you farther than you ever imagined.
About Cotton Incorporated:
Cotton Incorporated is the research and promotion company for Upland cotton. Funded by U.S. cotton growers and importers of Upland cotton-containing products, the not-for-profit organization’s mission is to increase the demand for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 450 research and educational projects in an average year. Research areas range from the development of agricultural and textile innovations to analyses of commodity and market data. For more information or to learn more, follow along on Facebook, Instagram, X (formerly Twitter), Pinterest, and YouTube.
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