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Stack It Up for America Recycles Day

Cotton Incorporated’s Blue Jeans Go Green denim recycling program announces the Denim Stack Challenge

Thursday, October 31, 2019

New York, New York

Cotton Incorporated’s Blue Jeans Go Green denim recycling program announced today its first ever Denim Stack Challenge, a national awareness initiative in honor of America Recycles Day. The #DenimStackChallenge invites consumers across the country to inventory their own closets, snap and share a picture of their denim, and give those items they no longer wear new life by recycling them.

According to Cotton Incorporated’s 2019 Lifestyle Monitor Survey, the average American owns 6 pairs of jeans and 10 pieces of denim. Every year, millions of tons of textile waste are discarded in landfills, but it doesn’t have to be that way for all unwanted garments. Because authentic denim is made mostly from cotton, a sustainable fiber, it can be broken down to its natural state and transformed into something new. Cotton’s Blue Jeans Go Green denim recycling program collects denim that might otherwise be thrown away and upcycles it into natural cotton fiber insulation, in turn a portion is distributed to organizations to help building efforts across the country. By diverting denim waste from landfills and assisting in building efforts, the program helps to close the loop on cotton sustainability.

“The Denim Stack Challenge is an interactive way to raise awareness of our program’s mission and inspire consumers across the country to support sustainable living through a simple, meaningful act,” explains Andrea Samber, director, consumer marketing at Cotton Incorporated. “America Recycles Day is an ideal time to encourage people everywhere to participate in a movement for a greener world, also shining a light on natural textile recyclability. It’s important for everyone to know that the denim they buy is sustainable and can be recycled because it is made from cotton.”

By participating in the #DenimStackChallenge, consumers can contribute to the efforts that Cotton’s Blue Jeans Go Green denim recycling program continues to champion by diverting thousands of tons of textile waste from landfills each year and transforming unused denim garments into something that gives back to our people and our planet. Between Nov. 11 – 18, consumers can participate in the program by taking stock of their denim stack, sharing it on social, and sending off what they no longer wear to be recycled.


    1. Take Stock of Your Stack: look through your closet and STACK up your denim apparel (jackets, shirts, skirts, shorts and, of course, jeans). Any type of denim apparel can be collected for recycling so long as it’s at least 90% cotton. Check your labels!
    2. SNAP & SHARE: take a picture of your denim and share your stack on Instagram between Nov. 11 – 18. Tag @DiscoverCotton and hashtag #DenimStackChallenge
    3. Spread the Word: Tag three friends who you think have a lot of denim in their closet and encourage them to get in on the action
    4. Recycle Your Old Denim: Drop your unwanted denim apparel off for recycling at one of the many participating Cotton’s Blue Jeans Go Green program brands or retailers. Or, mail it in for free by downloading a prepaid shipping label from Zappos for Good.


To celebrate America Recycles Day and its first Denim Stack Challenge, Cotton’s Blue Jeans Go Green denim recycling program is proud to be collaborating with Caravan Stylist Studio, located at The Gregory Hotel in New York City. Between Nov. 11 – 18, a denim stack challenge installation will be featured in the hotel’s lobby, where hotel guests and New Yorkers alike can stop by to drop off their unwanted denim and add it to the honorary stack that Cotton’s program will collect for recycling.

On November 17, Cotton’s Blue Jeans Go Green denim recycling program is excited to work with Claudine DeSola, founder of Caravan Stylist Studio, and influencers Libby Vilner (@lifewithlibby) and Lara Eurdolian (@prettyconnected) on a sustainable fashion and beauty pop-up event. Taking place in the lobby of The Gregory Hotel from 1 – 6 p.m., the event invites attendees to sustainably sell and repurpose their unwanted new and gently used clothing and accessory items. All attendees who bring a denim garment to drop off for recycling through Cotton’s Blue Jeans Go Green denim recycling program will receive a $5 credit to shop the sale.

To learn more about the Denim Stack Challenge and find out how to get involved this year, as well as find more information about Cotton’s Blue Jeans Go Green denim recycling program, visit To learn more about America Recycles Day, a Keep America Beautiful national initiative, visit

About Cotton Incorporated

Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton.