48%
say emotion
strongly
impacts shopping
Uncertain
Calm Excited
Hopeful
21%27%
34%45%
42%
Worried
TRACKING CONSUMER
SENTIMENT IN THE U.S.
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
WAVE 3
Social
67%
61%
66%
The economy
Wages keep up
with cost of living
Healthcare
system
Top Consumer Concerns
% say it is a major concern (change from march ‘25)
Consumer Emotions
% feel strongly when thinking about the wider world
Personal
62%
Household
finances
57%
My family’s
future
56%
Physical health
Clothes Shopping
compared to a few months ago, are you spending more, less, or about the same amount on clothing?
Most Recent Clothes Purchase
T-shirts
Denim jeans
Activewear
Athleisure
49%
26%
24%
23%
22%
Leggings or
yoga pants
44%
have seen prices
increasing on clothing
in the past month
60%
waiting to buy new
clothes until they’re
more certain about
the future
of consumers
purchased
clothing in the
past month
81%
purchased online
54%
purchased second-hand clothing
32%
purchased in a physical store
69%
28% More
34% same
38% less
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s Consumer Sentiment Survey, Wave 3, a survey of n=2,929 consumers in the U.S., Mexico, and China. U.S. respondents, n=986
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2025 Cotton Incorporated.