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Cotton Incorporated’s Consumer Sentiment Survey, Wave 3, a survey of n=2,929 consumers in the U.S., Mexico, and China. China respondents, n=952
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Top Consumer Concerns
TRACKING CONSUMER
SENTIMENT IN CHINA
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
WAVE 3
of consumers
purchased
clothing in the
past month
97%
purchased online
87%
purchased second-hand clothing
5%
purchased in a physical store
83%
% say it is a major concern (change from march ‘25)
Consumer Emotions
% feel strongly when thinking about the wider world
67%
say emotion
strongly
impacts shopping
Personal
68%
Physical health
67%
My family’s future
66%
Personal safety
Social
50%
50%
57%
Education
Wages keep up
with cost of living
Healthcare system
Clothes Shopping
compared to a few months ago, are you spending more, less, or about the same amount on clothing?
41% More 40% same 19% less
ExcitedHopeful
62%67%
Uncertain
25% 22%
Worried
Calm
58%
Most Recent Clothes Purchase
Athleisure
T-shirts
Activewear
Casual shirts
Denim jeans
35%
32%
31%
27%
22%
44%
have seen prices
increasing on clothing
in the past month
67%
waiting to buy new
clothes until they’re
more certain about
the future