As the pandemic goes on, consumers are
conserving their ﬁnances.
are trying to limit the
money they spend.
WAVE 1 WAVE 2
WAVE 1, MARCH 20 WAVE 2, APRIL 27
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
& CONSUMER CONCERNS IN THE
For More Information Contact: Corporate Strategy & Insights at Mark[email protected]
Source: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consum-
ers conducted on March 20, 2020 (Wave 1) and April 27, 2020 (Wave 2).
AMERICA’S COTTON PRODUCERS AND IMPORTERS.
Service Marks/Trademarks of Cotton Incorporated. ©2020 Cotton Incorporated.
THINGS TO KNOW ABOUT...
look to face masks to
likely to look for cotton
in face masks
Consumers are becoming more comfortable
shopping for clothes online, but still look forward
to shopping in physical stores.
Online shopping is up with stores closed.
% shopping online more than before the pandemic
WAVE 2WAVE 1
excited to shop for
clothes in physical stores
will buy more clothing
online in the future
plan to purchase clothing
in the next 3 months
Items that consumers plan to puchase in the future:
Expect this experience to change the
way they shop in the future.