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CCI & Cotton Incorporated's Global Durability Survey 2025 (Mexico), n=1,020
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2026 Cotton Incorporated.
36%
35%
23%
23%
19%
18%
12%
6%
DURABILITY MATTERS, AND CONSUMERS SAY COTTON LASTS
Percent saying factor contributes to clothing longevity:
77%
75%
72%
45%
54%
Quality of construction
Laundering methods
Fiber content
Brand
Price
If clothing lasts less than 6 months, consumers will:
Stop buying the brand Shop elsewhere Note the fiber content
58% 33% 31%
Complain to the retailer
14%
MANY FIND NEW USES FOR CLOTHING THEY STOP WEARING
What consumers do with clothing they no longer wear:
CONSUMERS WEAR THEIR CLOTHING AN AVERAGE OF JUST OVER THREE YEARS
Average years worn before considered worn out or not worn regularly, by garment type:
Top activities consumers take to extend the lives of clothing:
FIT, ODORS, ROUGH FABRIC, AND STAINS MAKE CONSUMERS STOP WEARING
GARMENTS
Top reasons why consumers stop wearing clothing:
No longer fits Odor that will
not wash out
Fabric became
rough, stiff, or itchy
Shrunk or
stretched out
53% 48% 44% 41% 39%
Stain that won’t
wash out
Wash delicate
of consumers expect
cotton clothing to last
longer than garments
made from polyester,
rayon, or other
manmade fibers.
90%
Give to friends/family
Donate
Throw away
Repurpose
Sell
Recycle
Keep
Return
Hand wash
Mend holes
Hang dry
Wash cold
3.5 TO 4 YEARS
2.5 TO 3 YEARS
Sweatpants/leggings,
Casual shorts, Dress shirts,
Athletic shirts, Casual pants,
Skirts, Athletic bottoms
,
Underwear,
Sweatshirts/sweaters
4 TO 4.5 YEARS
46% 44% 37%43%
Denim jeans, Dresses,
T-shirts
MEXICO
DURABILITY SURVEY
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
in Mexico
29%
Casual shirts,
Dress pants
3 TO 3.5 YEARS