53%
18%
15%
14%
10%
8%
7%
7%
DURABILITY MATTERS, AND CONSUMERS SAY COTTON LASTS
Percent saying factor contributes to clothing longevity:
78%
74%
51%
47%
48%
Quality of construction
Fiber content
Brand
Country of origin
Price
If clothing lasts less than 6 months, consumers will:
Stop buying the brand Shop elsewhere Note the fiber content
53% 45% 19%
Complain to the retailer
18%
MANY FIND NEW USES FOR CLOTHING THEY STOP WEARING
What consumers do with clothing they no longer wear:
CONSUMERS WEAR THEIR CLOTHING AN AVERAGE OF ALMOST SIX YEARS
Average years worn before considered worn out or not worn regularly, by garment type:
Top activities consumers take to extend the lives of clothing:
POOR FIT, ODORS, HOLES, AND STAINS DRIVE MANY TO STOP WEARING A GARMENT
Top reasons why consumers stop wearing clothing:
No longer fits Shrunk or
stretched out
Odor that will
not wash out
Hole or tear in
the clothing
54% 49% 48% 45% 41%
Stain that won’t
wash out
Wash delicate
40% 22%
Wash less
of consumers expect
cotton clothing to last
longer than garments
made from polyester,
rayon, or other
manmade fibers.
86%
Throw away
Sell
Keep
Recycle
Repurpose
Give to friends/family
Donate
Return
FRANCE
DURABILITY SURVEY
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
in France
5.5 TO 6 YEARS
5 TO 5.5 YEARS
4.5 TO 5 YEARS
Casual pants,
Sweatpants/leggings,
Dress shirts, Underwear,
Casual shorts
Casual shirts,
Athletic shirts,
Athletic bottoms
Dresses, Denim
jeans, Skirts
6 TO 6.5 YEARS
Sweatshirts/sweaters,
T-shirts, Dress pants
Hang dry
47%
Mend holes
34%
For More Information Contact: Corporate Strategy & Insights at MarketInforma[email protected]
CCI & Cotton Incorporated's Global Durability Survey 2025 (France), n=1,012
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2026 Cotton Incorporated.