Consumers are becoming more comfortable
shopping for clothes online, but still look forward to
shopping in physical stores.
WAVE 2WAVE 1
excited to shop for
clothes in physical stores
will buy more clothing
online in the future
& CONSUMER CONCERNS IN
THINGS TO KNOW ABOUT...
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Source: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in Mexico
conducted on March 24-25, 2020 (Wave 1) and April 28-29, 2020 (Wave 2).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2020 Cotton Incorporated.
WAVE 1, MARCH 24-25 WAVE 2, APRIL 28-29
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
look to face masks to
likely to look for cotton
in face masks
As the pandemic goes on, consumers are
conserving their ﬁnances.
are trying to limit the
money they spend.
WAVE 1 WAVE 2
Spending More Spending
plan to purchase clothing
in the next 3 months
Items that consumers plan to puchase in the future:
Expect this experience to change the way
they shop in the future.
Online shopping is up with stores closed.
% shopping online more than before the pandemic