Consumers purchase jeans…
Purchase Drivers
% very important to denim jeans purchase decision
In the past few years, do you wear
your jeans…?
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated's 2024 Global Denim Survey, a survey of n=10,183 consumers in China, France, Germany, India, Italy, Japan,
Mexico, Netherlands, South Korea, Spain, Thailand, UK, and USA. South Korea sample size: n=992
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2025 Cotton Incorporated.
Why wear jeans more often
All or mostly in a
physical store
Equally in-store
and online
All or mostly
online
DENIM JEANS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
SOUTH KOREA
80%
of consumers
love or enjoy
wearing denim
9
pairs denim
jeans owned
on average
Why purchase jeans in a physical store
56%
Easy to find
right size and fit
40%
Like to touch
and feel before
purchase
53%
Like to try before I
buy
33% 41% 26%
Why purchase jeans online
38%
Good selection of
prices
47%
Easy to price compare
48%
Better deals/
promotions
41%
Convenience
Reasons to shop for denim
For a
new style
37%
To replace
old jeans
36%
Change
of season
31%
Excitement/
Newness
30%
85%
Fit
80%
Comfortable
76%
Quality
68%
Affordable/
Value
66%
Long-lasting/Durable
65%
Fabric
43%
prefer denim be made of cotton
They are
comfortable
59%
39% More 47% same 14% less
Sources of
inspiration for
denim jeans
39%
32%
23%
21%
People I see on
the street
Blogs, websites,
or magazines
Online retailers
Social media
Look good with
everything
57%
My personal style
has changed
44%