Why do consumers buy new bedding?
6
77%
33%
For a new print
or pattern
For a new
color
33% 30%
For a new
style
BEDDING
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
CHINA: WHAT CONSUMERS LOOK FOR IN BEDDING
Average number of
bedding owned
purchase new
bedding 2x/year or
more
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s 2024 Global Home Textiles Survey, conducted on December 30-31, 2024 among N=7,163 consumers in China, Germany, Mexico, U.K., and U.S.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2025 Cotton Incorporated.
40%
prefer bedding made of cotton
What do they look for?
82%
Quality
Consumers say bedding made of cotton, compared to those made of other fibers is:
Highest
quality
58%
Most
reliable
64%
Most
sustainable
56%
Softness
78%
Softest
60%61%
Most
comfortable
Stretch
77%
Does not
hold odor
78%
100%
Cotton
78%
Performance
features
75%
Lasts the
longest
50%