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Source: Cotton Incorporated’s Inflation & Supply Chain Survey, N=1,000 conducted on July 2022 (Wave 1), September 2022 (Wave 2),
October 2022 (Wave 3), January 2023 (Wave 4), June 2023 (Wave 5), October 2023 (Wave 6), Feburary 2024 (Wave 7), August 2024 (Wave 8), .
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2024 Cotton Incorporated.
% DONE IN PAST YEAR:
(among those who are concerned, N=698)
TOP CONCERNS
51%
Wages/salary
keeping up with
cost of living
wave 1 wave 2 wave 3
SHOPPING BEHAVIORS
wave 4
wave 5 wave 6 wave 7
wave 8
CONSUMERS
& INFLATION
THINGS TO
KNOW ABOUT...
CHINA
WAVE EIGHT
35%
40%
45%
64%
43%
37%
36%
35%
36%
Potential for
recession
of consumers have at least
one financial worry
MEETING
LONG-TERM
FINANCIAL GOALS
REDUCING
MY
SAVINGS
BEING ABLE TO
AFFORD HEALTH
CARE
63%
87%
59%
56%
76%
Purchased
clothes on
sale
38%
Repaired an
item of clothing
to extend use
38%
Availability
of jobs
63%
Purchased
clothes via
social media
Jul ‘22 Sep ‘22 Oct ‘22 Jan‘23 Jun‘23 Oct‘23 Feb‘24 Aug‘24
% very
concerned
about the
economy
[TOP 3 BOX OUT OF 6]