Why do consumers buy new bedding?
7
44%
Average number of
bedding owned
purchase new
bedding 2x/year or
more
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Cotton Incorporated’s 2024 Global Home Textiles Survey, conducted on December 30-31, 2024 among N=7,163 consumers in China, Germany, Mexico, U.K., and U.S.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2025 Cotton Incorporated.
GERMANY: WHAT CONSUMERS LOOK FOR IN BEDDING
BEDDING
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
67% 31%
To replace
old ones
For a new
style
For a new
color
30%
74%
prefer bedding made of cotton
What do they look for?
80%
Quality
Does not
hold odor
68%
How long
it lasts
64%
Consumers say bedding made of cotton, compared to those made of other fibers is:
Highest
quality
85%
Most
reliable
85%
Most
sustainable
81%
Softness
70%
Softest
79%
84%
Most
comfortable
Durability to
laundering
69%
Lasts the
longest
79%
Stretch
78%