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Cotton Incorporated’s Blue Jeans Go Green™ Joins with Zappos for Good

Making Denim Recycling More Accessible Than Ever with Free Mail-In Program

Friday, June 7, 2019

New York, New York

Cotton Incorporated’s Blue Jeans Go Green denim recycling program announced today a collaboration with Recycle by Zappos for Good, the community outreach arm of, the customer service company that just happens to sell shoes, clothing and more. The new collaboration will make participating in Cotton’s Blue Jeans Go Green program, which reduces textile waste by collecting denim to be recycled and reused, easier than ever with prepaid mailing labels that can be downloaded by logging into a Zappos customer account.

Cotton’s Blue Jeans Go Green program and Zappos for Good’s Recycle program will kick-off the new effort on June 8th at the New York Denim Days Festival, a two-day indigo festival and vintage market taking place at the Metropolitan Pavilion in Manhattan.

“Providing consumers with pre-paid mailing labels makes participating in the denim recycling movement so much more accessible,” explained Andrea Samber, Director, Consumer Marketing – Strategic Alliances at Cotton Incorporated. “We are proud to be part of the Recycle program by Zappos for Good, which has assembled so many powerful and sustainable options for helping others. Zappos for Good is the newest addition to our ever-growing roster of fantastic partners working to close the loop on cotton sustainability and give back to communities across the U.S.”

The new program is simple and accessible to anyone in the contiguous United States. Participants can give their own old denim new purpose in three easy steps:

    Pack up your worn denim (only) in any size shipping box. So long as the denim is made from at least 90% cotton, it’s recyclable.
    Visit and log into your Zappos account, or create one, to download a special prepaid mailing label.
    Attach the label to the box and drop it off at your local UPS Store or any UPS Authorized Shipping Outlet in the Continental United States. Feel good knowing you’ve made a difference.

“With Recycle by Zappos for Good, our goal is to help make it easy for any person to give and make a difference,” said Steven Bautista, Head of Charitable Giving, Zappos for Good. “It’s through joining forces with our valued partners that this is possible, and we’re passionate about powering Cotton’s Blue Jeans Go Green efforts to do more with less through its denim recycling initiatives.”

Wonder how your denim is recyclable? Denim is made mostly from cotton, a sustainable fiber, which can be broken down to its natural fiber state and transformed into something new. Once recycled, through Cotton’s Blue Jeans Go Green program, the denim will become natural cotton fiber insulation. Each year a portion of the denim insulation is contributed for building efforts in communities across the country.

Prepaid mailing labels can be downloaded online at For more information about Cotton’s Blue Jeans Go Green program and to learn more about all of the ways you can make a difference and help reduce textile waste, visit To find out more about the New York Denim Days Festival or to register to attend, visit

About Cotton Incorporated

Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton.

About Zappos for Good

Zappos for Good is a long standing department dedicated to fostering Zappos’ community and charitable efforts. Having supported a variety of causes over the years, Zappos for Good’s primary mission is to spread happiness and celebrate the good in everyone while encouraging employees to be the good they want to see in the world. This bold mission is supported by a series of programs and initiatives including GIVE by Zappos for Good, RECYCLE by Zappos for Good, Pawlidayz, Friends On Us Fridays and many more.

About Denim Days Festival

New York Denim Days and Nashville Denim Days are based on Amsterdam Denim Days. The new editions will act as a spotlight on the global denim scene from completely New York and Nashville perspectives – uniting the denim community and consumers, the addicts and aficionados, the brands and buyers, to celebrate its unique denim passion. New York Denim Days and Nashville Denim Days are initiated by House of Denim and organized by Modefabriek in collaboration with Kingpins Show. For more information, visit