A pioneering marketing partnership is forged with Procter & Gamble to display the Seal of Cotton trademark for the first time on non-textile products: Cheer, Tide and Ivory Snow.
Cotton Incorporated opens its Mexico City office. In addition, a consumer-targeted advertising campaign is unveiled in Mexico that focuses on six distinct product categories: denim, underwear, women’s wear, casual apparel, and sheets and towels.
Two new Cotton Incorporated trademarks are introduced: CARPET BLEND® and RUG BLEND®. The two trademarks represent a key element of Cotton Incorporated’s aim to increase cotton’s share in the floor coverings market.
Weekly stories using Lifestyle Monitor™ data appear in Women’s Wear Daily.
EasiFlo™ Cottonseed, a patented process developed by Cotton Incorporated, is made available to dairy feed formulators. By coating the hairy cottonseed with starch, handling is improved.
Cotton Incorporated launches a new trademark, ABSORBLEND™. This selling tool is licensed to appear on disposable diapers, feminine hygiene products and all-purpose wipes that contain a minimum of 60% cotton and/or cotton linters.
Cotton market share at retail for apparel and home products hits 60% in 1998. This marks the first time, since synthetic fibers were introduced in the mid-1960s, that cotton has enjoyed such a dominant position.
Cotton Incorporated reorganizes its growing International Marketing division, renaming it Global Product Marketing. The new division reflects a focus on international marketing efforts that deal with the development of cotton products. Global Product Marketing also works on product marketing initiatives with mills, manufacturers and product specifiers in the United States.