STORM DENIM™ technology is a water-repellent finish for cotton
that offers protection from rain and snow, while maintaining the
natural comfort of cotton. The STORM DENIM™ finish offers improved
performance over typical durable water-repellent treatments by
maintaining excellent repellency performance throughout the
life of the garment and does not inhibit cotton's natural
ability to breathe.
Many water-repellent treatments inhibit a fabric's ability to breathe and transfer moisture vapor effectively. STORM DENIM™ technology does not affect the natural ability of cotton fabrics to breathe and keep you cool. Although it repels liquids, the finish still allows moisture vapor to pass through the fabric where it can dissipate into the environment, naturally keeping you more comfortable.
Unlike water-repellent coatings typically applied to fabric, the STORM DENIM™ finish is applied in garment form. This allows for greater flexibility to apply various garment finishing techniques to achieve the desired styling and appearance of the finished product. The finish is applied through garment dipping or by metered spray application in a garment machine. The finish must then be cured at the correct time and temperature to ensure durability and permanence over the life of the garment.
Typical DWR (Durable Water Repellent) finishes only last for a few washes, so a decrease in product performance is immediately noticeable. STORM DENIM™ technology works much better over the life of the garment to maintain a high level of repellency and product performance.