Many water-repellent treatments inhibit a fabric's ability to breathe and transfer moisture vapor effectively. STORM COTTON™ technology does not affect the natural ability of cotton fabrics to breathe and keep you cool. Although it repels liquids, the finish still allows moisture vapor to pass through the fabric where it can dissipate into the environment, naturally keeping you more comfortable.
Since the STORM COTTON™ technology minimizes the amount of water the fabric will hold, garments dry much faster than untreated cotton, minimizing the amount of time and energy required for laundering.
For more information on the STORM COTTON™ technology contact a Cotton Incorporated representative or any licensed supplier.