More than 9 in 10 U.S. feminine hygiene users say they recognize the Seal of Cotton followed by feminine hygiene users in Mexico (75%), Europe (30%), and China(14%).
"Recognition of the Seal is strong in the Americas, building fast in Europe and gaining in Asia."
About 6 in 10 women in Mexico(76%), the U.S.(57%), and Europe(56%) say they are willing to pay a premium for feminine hygiene products that display the Seal of Cotton.
The majority of women in Mexico(91%), the U.S.(71%), Europe(63%), and China(52%) say the Seal of Cotton would influence their feminine hygiene purchase decisions.
MORE THAN 3 IN 4 WOMEN IN THE US, EUROPE AND MEXICO SAY THE SEAL OF COTTON REPRESENTS: