Cotton Seal Brand Equity

Consumers overwhelmingly trust cotton for softness, comfort, natural qualities, and sustainability.

More than 8 out of 10 consumers are aware of the Seal and 94% of consumers say the seal of cotton helps them identify cotton products.

More than 3 in 4 consumers say brands using the Seal of Cotton help them make an informed purchase decision, make the shopping experience easier, care more about the quality of their products, are more trustworthy and more authentic.

The world's view of products that are good or safe for the environment is a global concern. Below are percentages of consumer's trust level of environmental safety of four fabrics: cotton, Tencel, rayon, and polyester in the U.S.A., Europe and Japan.


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