Consumers Agree.
(Research results on feminine products and diapers.)

Consumers agree that products should be soft, comfortable, absorbent and prevent skin irritation.

Consumers prefer cotton and trust it for the properties they value.

Consumers reported they would be very or somewhat likely to purchase off-white, unbleached cotton diapers, pads and liners.

Consumers reported they would be very or somewhat likely to purchase off-white, unbleached diapers by their preferred brand and at price parity.

Consumers reported they would be very or somewhat likely to purchase off-white, unbleached feminine hygiene pads and liners by their preferred brand and at price parity.
Get Specific.
(Research results on baby wipes.)

Natural unbleached cotton
fiber offers an affordable option
for a wide variety of wipes.

of consumers said they would be very or
somewhat likely to purchase off-white,
unbleached cotton baby wipes by their
preferred brand and at price parity.
of consumers reported the off-white
shade would NOT be a barrier to
trial and useage.
of consumers felt that unbleached
cotton wipes would be safer
for the environment.

Wipes Research
Technical Development:

"Adsorption of alkyl-
dimethyl-benzyl-ammonium
chloride on differently
pretreated nonwoven cotton
substrates"
Textile Research Journal
81 (15): 1617-1624. 2011.
http://trj.sagepub.com/content/81/15/1617.abstract
 

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