WHAT’S IMPORTANT TO RETAILERS?

Consumers recognize the Seal of Cotton trademark and overwhelmingly
know what it represents.

95%Are familiar with the Seal of Cotton trademark.
  
91%Report the Seal of Cotton trademark on a
package means there is cotton inside.
  
90%Perceive products with the Seal of Cotton
trademark as soft, comfortable, natural, and
of good quality.


When asked to describe products with the Seal of Cotton trademark, consumers are most likely to say HIGH QUALITY and HIGH VALUE.
Consumers believe that baby wipes labeled with the Seal of Cotton trademark will be:

• SOFTER
• MORE COMFORTABLE
• STRONGER
• NON-IRRITATING

Sources: Study conducted by Bellomy Research: 2000 respondents, men and women aged 18-54, internet based survey. Cotton Incorporated’s Cotton Seal Awareness & Brand Equity Study (2012): conducted by A.C. Nielsen, 500 mothers with children aged 5 or under, who had purchased baby wipes within the last 3 months. Study conducted by W5 and Cotton Incorporated: 2410 respondents total, 800 men and 1610 women, targeted for representation consistent with US Census statistics, online survey. Issues & Answers Baby Wipes Consumer Study (2012).
 

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