|WHAT’S IMPORTANT TO RETAILERS?|
|95%||Are familiar with the Seal of Cotton trademark.|
|91%||Report the Seal of Cotton trademark on a|
package means there is cotton inside.
|90%||Perceive products with the Seal of Cotton|
trademark as soft, comfortable, natural, and
of good quality.
|When asked to describe products with the Seal of Cotton trademark, consumers are most likely to say HIGH QUALITY and HIGH VALUE.|
|Consumers believe that baby wipes labeled with the Seal of Cotton trademark will be: |
Sources: Study conducted by Bellomy Research: 2000 respondents, men and women aged 18-54, internet based survey. Cotton Incorporated’s Cotton Seal Awareness & Brand Equity Study (2012): conducted by A.C. Nielsen, 500 mothers with children aged 5 or under, who had purchased baby wipes within the last 3 months. Study conducted by W5 and Cotton Incorporated: 2410 respondents total, 800 men and 1610 women, targeted for representation consistent with US Census statistics, online survey. Issues & Answers Baby Wipes Consumer Study (2012).