WHAT’S IMPORTANT TO PARENTS?

Parents believe these product features are highly important when purchasing baby wipes.


Build a stronger business with cotton in baby wipes.
Why? They believe cotton has these positive attributes:
• Soft
• Natural
• Safe & Healthy for Skin
• Absorbent
• Good Quality
• Environmentally Friendly
 
77%
OF CONSUMERS
choose cotton as
their fiber of
choice for wipes.

Impact consumer purchase
decisions by telling them what
they want to know.
65% of consumers would
like to see fiber content
on the package.
62% reported that fiber content information would influence their purchase decision.

Environmental impact counts too.

Consumers believe natural fibers to be extremely safe for the environment. In fact, 90% of consumers surveyed rated cotton as SAFE for the environment, surpassing perceptions of rayon and other petroleum-based synthetics.

 

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