|WHAT’S IMPORTANT TO PARENTS?|
|Parents believe these product features are highly important when purchasing baby wipes.|
|Build a stronger business with cotton in baby wipes.|
|Why? They believe cotton has these positive attributes:|
• Safe & Healthy for Skin
• Good Quality
• Environmentally Friendly
choose cotton as
their fiber of
choice for wipes.
|Impact consumer purchase|
decisions by telling them what
they want to know.
|Environmental impact counts too.|
|Consumers believe natural fibers to be extremely safe for the environment. In fact, 90% of consumers surveyed rated cotton as SAFE for the environment, surpassing perceptions of rayon and other petroleum-based synthetics.|