The trademark signifies key product attributes to consumers:
of consumers recognize and respect the Seal of Cotton trademark.
ENVIRONMENTConsumers believe natural fibers to be extremely safe for the environment. In fact, 90% of consumers surveyed rated cotton as SAFE for the environment, surpassing perceptions of synthetic rayon and other petroleum-based synthetics.
Sources: Adult Incontinence Consumer Attitudinal and Behavioral Study, conducted by Issues & Answers Network, Inc. included telefocus groups and internet based survey of 1019 consumers, in November 2011. Cotton Incorporated Environmental Study, conducted by Bellomy Research in 2012, consisted of 2000 consumers, and was an internet based survey.