As markets have become more volatile, it is more important than ever to increase your awareness of the importance of risk management. One way to add money to your bottom line very quickly is by gathering market information and implementing that information into your own marketing strategy. A marketing plan is a contingency plan of actions that a grower would take in these uncertain times. You need a plan that covers your production costs. Cotton Incorporated has a variety of tools available from written, to radio, to conference call that make it easier than ever for you to gain information for your specific marketing plan. Even if you market through a coop or merchant, you can still gather information, formulate a marketing plan, and add to your bottom line.
Dr. John Robinson's newsletter provides a grower level view of risk management from cotton factors to price insurance being part of a cotton marketing plan to increase profitability.
Dr. O. A. Cleveland provides the only 5 minutes in radio devoted strictly to one crop—cotton.
Dr. Carl Anderson, Cotton Marketing Analyst, comments from the "Macro world" down to the farm level.