Project Summaries

09-501TX  Project Manager: J. M. Reeves

PREMIER COTTON EXTENSION EDUCATION PROGRAM TO ENABLE PRODUCERS TO EFFECTIVELY MANAGE TECHNOLOGY

Galen D. Chandler, Texas AgriLife Extension Service

Agricultural technologies and knowledge have, until recently, largely been created and disseminated by agencies and universities such as Texas AgriLife Extension Service, Texas AgriLife Research and Texas Tech University. But over the past two decades, biotechnology for agricultural production has developed rapidly, and at the same time the world economy has become more global. Enhanced private investment by multinational corporations in agricultural research and technology has fundamentally changed cotton production across the Belt. These new agricultural technologies have also affected the roles of agencies and universities involved in agricultural technology transfer. This is particularly so in terms of information flow associated with the new technologies and support of applied research programs to fill any remaining gaps relative to potential profitability.

The overall objectives of this project are: 1) Provide an educational platform to transfer technology that will enhance cotton profitability in the North Region of Texas (South Plains, Rolling Plains and High Plains); 2) Programs will focus on consistent outcome indicators/teaching points that are identified by the Regional Issue Teams which consist of County Extension Agents and Subject Matter Specialists; 3) Programs will be addressed in a multi-year format with programming efforts focusing on transferring progressively complex practices or technologies as the program evolves; and 4) Program will measure economic impact at both the enterprise level and the community impact of cotton production in the North Region.

Results from this project will provide a well-defined structure to enhance Extension programming related to cotton in the North Region of Texas. Overall, the Cotton Premier Program will enable a rapid transfer of new profitable technologies, while simultaneously minimizing producer risk. This will also enable Extension to capture the value of the implementation of these technologies at the community, county, and regional levels.

Examples of accomplishments so far are the "one pagers" that have come from this project addressing everything from stalk destruction to nitrogen management. Also, over the project's 3-year duration:

a) 16 agents attended the Cotton Ginning and Textiles Symposiums, 25 agents attended the Beltwide Cotton Conferences, 66 agents participated in the regional cotton training in Lubbock, 71 agents attended the Plains Cotton Growers Annual Meeting in Lubbock.
b) Education Program Results: 1,690 educational sessions were conducted in 21 counties with 1,666,636 contacts and 214,699 contact hours.
c) Of 734 cotton producers surveyed (over the 3 years), 77.3% said either they have already adopted, probably will and/or definitely will adopt new varieties based upon Texas AgriLife Research and Extension variety testing program. The average improvement in net income per acre (irrigated and dryland) was $51.30/acre. The total net income realized from those producers was $36,524,574 (734 producers with an average of 970 acres).

This project will continue in 2013.

 

Project Year: 2012
 

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