Cotton Incorporated is heading back-to-school this season with a new experiential promotion within 30 GGP retail properties across the United States. The brick and mortar installations will feature signage of actress/singer Hailee Steinfeld in versatile and on-trend cotton looks. The exhibition space will also include mannequins clad in cotton apparel inspired by the looks worn by Steinfeld, and that are available from retailers within each of the participating properties. Designed to encourage consumers to seek out cotton apparel, the "Find Your Favorite" promotion will launch in select malls beginning July 23 and includes a special gift-with-purchase for qualifying shoppers.
The Cotton Incorporated Lifestyle Monitor™ Survey reveals that the majority of consumers prefer cotton, and assume that the apparel they are buying is actually made of cotton. The "Find Your Favorite" promotion aims to encourage consumers to check the fiber content label when shopping for new favorites for their wardrobe.
"We know consumers love cotton, and we wanted to make it easy for them to find it, especially during the busy back-to-school season," says Kim Kitchings, Senior Vice President of Consumer Marketing, Cotton Incorporated. "This promotion is a great way to show the versatility of cotton clothing – not only that it's fashionable and trendy, but durable, easy to wear, and easy to care for."
Academy Award-nominated actress Hailee Steinfeld will be featured in the photography and signage for the promotion, sporting fashion-forward cotton-rich ensembles to inspire Millennial consumers.
"There is an authenticity and a versatility to cotton that really speaks to me," says Steinfeld. "It can be casual like a pair of jeans, empowering like workout gear, or an amazing summer dress that's empowering in a different way." Steinfeld will also make personal appearances at two locations – The Woodlands Mall in Woodlands, TX on July 30 (12pm – 2pm) and the Glendale Galleria in Glendale, CA on August 27 (1pm – 3pm).
"Collaborating with Cotton Incorporated on this exciting campaign was a natural fit for GGP," said Rebecca Graf, vice president of strategic partnerships at GGP. "As the owner of high-quality retail properties, we are always evolving and looking for new, innovative ways to deliver key brands and experiences that customers have come to expect from us."
Finding a favorite outfit like Hailee's won't be the only reason to shop during the promotion. Shoppers will receive a FREE crossbody bag when they spend $200 or more on cotton apparel at any store in the mall. To be eligible, each apparel item purchased must contain at least 50% cotton. The gift-with-purchase bags will be distributed on Saturdays and Sundays from 12pm – 6pm. Limited quantities are available while supplies last.
To learn more about the "Find Your Favorite" mall promotion, including a listing of participating malls, please visit TheFabricOfOurLives.com.
About Cotton Incorporated
Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton.
General Growth Properties, Inc. is an S&P 500 company focused exclusively on owning, managing, leasing, and redeveloping high-quality retail properties throughout the United States. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP.