Cotton Incorporated welcomes Giuliana and Bill Rancic's return to Cotton's 24 Hour Runway Show. Hosting for the third time, the couple will be joined by E! News' Jason Kennedy and TV host Michael Yo from "The Insider" on CBS. Additional hosts for the cotton fashion event are Miami entertainment journalist, Ellie Rodriguez, and Scott Evans, anchor/reporter for Channel One News. The entire show will be streamed live from South Beach, Miami, online for 24 hours, beginning Friday, November 7, at 8 pm EST, through Saturday, November 8 at 8 pm EST.
Cotton's 24 Hour Runway Show, with media partner PEOPLE magazine, will celebrate "The Moments of Our Lives" with hourly themed "cotton moments." The show will feature a unique cotton look every minute of the 24-hour event — for a total of 1,440 cotton looks. Since its inception in 2011, Bill and Giuliana Rancic have served as hosts to the world's longest fashion show. Giuliana is a 2014 Daytime Emmy Award winner, E! News and Fashion Police host, and designer of her own HSN clothing line, G by Giuliana Rancic, which will be featured in the show. Bill and Giuliana star together in the E! reality show ‘Giuliana and Bill'. E! News co-host and Miami native Jason Kennedy will join the Hollywood power couple for the first time to host the fashion marathon.
"Bill and I are thrilled to return to beautiful South Beach to host Cotton's 24 Hour Runway Show," says Giuliana Rancic. "Between my busy travel and work schedule, staying on top of the latest fashion trends, and playing my most favorite role of all, mom to Duke, cotton is my go-to fabric — it is so versatile and works itself into all moments of my life."
Michael Yo, former Miami resident, current stand-up comedian and national TV Host for CBS, and Channel One News anchor/reporter Scott Evans return as co-hosts of the event for the third time. New to this year's host lineup is local Miami entertainment journalist, Ellie Rodriguez, who has hosted for Deco Drive, mun2 and Nuvo TV's Model Latina.
With nearly 100 brands and designers providing looks for each ‘cotton moment,' Cotton's 24 Hour Runway Show is a testament to the enduring appeal and versatility of cotton. Viewers, both online and on-site, will be able to catch their favorite red carpet hosts and some of the most esteemed fashion icons in the industry. Nearly one million viewers tuned in to watch the show last year.
"We are excited to stage Cotton's 24 Hour Runway Show for the third time in South Beach to share the experience with the world through multiple real-time streaming options," says Marissa Barlin, co-director of the Cotton Incorporated Strategic Alliances Department. Cotton's 24 Hour Runway Show will be streamed online LIVE on TheFabricOfOurLives.com, EOnline.com, PEOPLE.com, PeopleEnEspanol.com, InStyle.com, Entertainment Weekly's EW.com, Essence.com, SouthernLiving.com and RealSimple.com.
"Cotton is such a versatile fashion ingredient that it works for any moment of the day and for any occasion; and the show, which features star-studded entertainment, celebrity hosts and musical performances, is the best illustration of how cotton is the fabric of our lives, 24 hours a day," concludes Barlin.
About Cotton Incorporated
Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton.
For more information on Cotton Incorporated and Cotton's 24 Hour Runway Show, visit TheFabricOfOurLives.com.
SOCIAL MEDIA CHEAT SHEET: Just in! Celebrity hosts @GiulianaRancic @BillRancic @JasonKennedy1 @MichaelYo to lead @DiscoverCotton #Cotton24Hours Runway Show!