As a part of Sourcing at MAGIC, Cotton Incorporated will present an expert panel on successful denim strategies. The seminar, Denim: From the Cotton Field to the Retail Shelf, brings together Vince Gonzales, founder of Better In Blue, Blue Genes; celebrated retailer and denim curator Lisa Kline; and technical expert David Earley of Cotton Incorporated. The discussion will be moderated by Cotton Incorporated Senior Vice President, Global Supply Chain Marketing, Mark Messura.
“Denim begins with cotton and ends with capturing consumer interest,” explains Messura. “This seminar is about what happens in-between; the critical design, technical and merchandising choices that can successfully launch and sustain a denim brand.”
Denim: From the Cotton Field to the Retail Shelf will take place at the Las Vegas Convention Center, North Hall, Level 2 Room N261 on Tuesday, August 20th from 10:15 to 11:45 AM.
About Cotton Incorporated
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.