Cotton Incorporated at Kingpins:

Highlighting Collaborative Innovations

Tuesday July 24, 2012
New York, NY

At the New York Kingpins Show, Cotton Incorporated, the research and promotion company for cotton, will showcase in-trend denim directions developed at its Cary, NC world headquarters,  and in collaboration with leading names in the denim industry:  Jeanologia, suppliers of finishing equipment for eco-denim; BPD Wash House, Inc., a leading denim development studio; and Moiré Creations of America, textile finishing specialists.

“Cotton Incorporated is delighted to participate in the Kingpins Show once again,’ says Teresa Zugay, senior executive account manager at Cotton Incorporated.  “Denim is an important category for both the fashion and textile industries.  Today, the two watchwords for denim are sustainability and style --- the denim directions we are presenting speak to both”

The Cotton Incorporated denim collections exhibited at Kingpins highlight the role of the Cary NC-based company, which for over 40 years has helped cotton businesses grow by sharing market and trend research, technical expertise, and innovations in textile processing.  The company’s longevity has fostered strong working relationships with a wide range of organizations and companies that advance cotton-centric innovation. Cotton Incorporated shares the fruits of these endeavors at shows such as Kingpins as a service to the industry.


The Product Trend Analysis, Global Supply Chain Marketing and Product Development and Implementation groups at Cotton Incorporated recently partnered with the Spanish machinery manufacturer Jeanalogia to develop an innovative and in-trend denim collection that comes complete with measurable reductions to environmental impact.  

Based upon Cotton Incorporated denim trend forecasts, the collection was manufactured using Jeanologia finishing equipment.  Each of the ten pieces in the collection, which includes hybrid animal prints and photo-realistic laser etching, is coded with the Jeanologia Environmental Impact Software™ measurement system, to illustrate the reduced environmental impact of the process as compared to traditional methods.  

BPD Wash House/Moiré

The Cotton Incorporated Product Development and Global Supply Chain Marketing groups worked with BPD Wash House, the only full-service denim studio on the East Coast, and Moiré, a renowned textile finishing company, to produce an amazing collection of patterned denims.  The fashion-forward collection employs over dyes, deluster print moiré and other techniques to deftly transform patterns such as lattice, floral lace, wood grain and snakeskin into durable prints of wearable denim art.

Digital and 3-D Denim

From the Digital Printing Laboratory at Cotton Incorporated comes an intriguing take on how to create a denim jean that has virtually no environmental impact.  Specialists at Cotton Incorporated have developed a means of achieving the textural appearance of denim, along with finishing effects such as whiskering, using computer graphics software and a textile printer.  The process uses no indigo, water, or other chemicals except the textile printing dyes.  The process has also been used to achieve 3-D finishing effects, visible with 3-D glasses.  This novel approach shows great promise for the future of design and production.

Zugay explains that that while consumers are always looking for the next new thing in denim, their appreciation of cotton as the main remains strong.  “Our Cotton Incorporated Lifestyle Monitor™ survey reveals that consumers have noticed other fibers being substituted into their denim apparel; and they are not happy about it.”  According to survey responses:

  • 58% of consumers are bothered that brands and retailers might be substituting synthetic fibers for cotton in denim; and
  • 57% of consumers say they would prefer to pay a slightly higher price to keep cotton from being substituted with synthetic fibers in their denim jeans.

“Keeping denim authentically cotton is a win-win for businesses because it fosters consumer satisfaction and gives those businesses access to the full range of resources at Cotton Incorporated,” concludes Zugay.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton.  The Program is designed and operated to improve the demand for and profitability of cotton.

James Pruden


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