Parents are increasingly doing their homework on back-to-school shopping, looking ahead for the best deals while still outfitting their kids with stylish apparel for the new school year.
Cotton Incorporated’s Lifestyle Monitor™ Survey reveals that on average, those consumers planning to make back-to-school purchases plan to spend about $227, flat from last year. And parents this year are planning ahead; 89% of consumers intending to make back-to-school purchases will do so before the first day of school.
For those budding fashionistas, Abbey Cook, Product Trend Analyst, Cotton Incorporated, notes that children’s wear trends, especially for back-to-school, are typically simplified versions of what’s on point for menswear and women’s wear.
“For the 2012-2013 school year, color definitely makes a comeback,” Cook says. “For girls, 90’s inspired brights are in, as are softer floral and petal shades. For boys, the inspiration comes from the outdoors, with colors like aquatic blues and mossy greens on trend this year.”
For parents keeping an eye on the bottom line, supplementing what children have worn all summer with just a few heavier-weight but season-less items will ensure kids are always comfortably and stylishly dressed for the school year.
“Classics like denim and corduroy are always in style and durable enough to last all year,” Cook adds, “but look for updated styling, like chambray shirts and jackets or corduroy in bright, brushed colors.”
The following is Cotton Incorporated’s overall back-to-school fashion trend forecast:
FABRIC AND STYLING
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
For more information, please contact Shawn Steiner at 212-413-8350