A hint of optimism is in the air with Cotton Incorporated’s trend forecast for Spring/Summer 2010.
“Fashion trends tend to reflect what’s going on in the world at large, so this season we’re seeing a renewed sense of optimism following the last eighteen months of this difficult recession,” says Jenna Caccavo, Product Trend Analyst, Cotton Incorporated. “In fashion, that translates to a lighter color palette, more ethereal fabrics, and more playful details than we’ve seen in awhile,” Caccavo adds.
Caccavo notes that colors are becoming “season-less,” meaning color combinations are becoming more prevalent in lieu of the historical “statement color” for the season.
“We’re seeing a range of colors for this season in particular, from vivid bursts of color to soft neutrals that mimic skin tones,” Caccavo says. “People have felt confined to a narrow range of color and fabric in the last few seasons, and opening up the color palette this way signals a renewed sense of optimism.”
Trends that have crossed over from men’s wear into women’s wear are still popular, as in the so-called military look and in the boyfriend silhouette for denim. For women, added details like asymmetrical ruffles or exposed zippers add a playful touch, while brightly colored chinos cuffed at the ankle take a lighthearted approach this spring.
The following is Cotton Incorporated’s Spring/Summer 2010 Trend Forecast:
Combining different floral patterns in one look
Borrowing from the boys, yet retaining some feminine appeal through styling. (ie. A form fitting dress paired with an slightly oversized blazer, or a tuxedo jacket)
Playful yet sophisticated trims such as; haphazard ruffles
Exposed design elements; zippers, seams, and paneling
Water color effects in prints
Cut off chino shorts
Slim fit chinos in bright colors, worn cuffed at the ankle
Light weight cardigans paired with tee-shirts
Denim suiting influences
Dip-dye effects: on pants, shorts, skirts and dresses for women, and in sweaters and shirting for menswear
Light weight sheer layers: bold color layered beneath sheer cotton
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.