CottonCampus.org, the educational Web site designed by Cotton Incorporated, underwent a complete redesign to appeal to both students and adults alike. The newly revamped Web site, which seeks to educate visitors on one of the world’s most versatile crops, now features a campus with an Upper School and Lower School – the former with content geared towards older students and adults, and the latter geared toward younger children.
“This new design is fully interactive, with a layout and design that mimic life on a university campus,” says Glenn Sciachitano, Director of Advertising, Cotton Incorporated. “It now embodies the Web site’s name, and we’re delighted with the results.”
Upper School buildings include an Economics Building, which features an introduction to the subject and how it affects the cotton supply chain, as well as a History Building, a Multimedia Center, and even dormitories, where students can learn how to do laundry from Cotton Incorporated’s own fabric care expert Norma Keyes.
Lower School buildings, on the other hand, include a Science Building, a playground, and an administrative building called “Cotton 101,” with simplified content adapted for younger students, as well as educational games to teach children about cotton’s past and present.
“Cotton Campus is not just for students,” Sciachitano adds. “The information we’ve provided can be used by educators as well, and it’s one of the ways in which we’re broadening the role of Cotton Incorporated as an educator and facilitator, too.”
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.