Parents who do their homework on back-to-school shopping will get high marks from their children this fall, who are still looking for fashionable new apparel despite the still tough economy.
Cotton Incorporated’s Lifestyle MonitorTM survey reveals that 79% of female respondents say they plan to purchase new clothing for their children this fall. Though the economy is in better shape than it was a year ago, consumers are still holding on to value-driven habits: 93% of women said they were somewhat to very likely to purchase fall clothing on sale for their children.
Jenna Caccavo, Product Trend Analyst, Cotton Incorporated, notes that children’s wear trends, especially for back-to-school, are typically distilled or simplified versions of what’s on point for menswear and women’s wear.
“For the 2010-2011 school year, preppy and collegiate looks for boys dominate, with vests layered over cotton t-shirts or button downs,” Caccavo says. “For girls, an edgy Victorian look is on trend, with dusty pastels like lavender and amber amped up with metallic outerwear.”
The following is Cotton Incorporated’s overall back-to-school fashion trend forecast:
We see it used as a vivacious accent color for younger children, and as an all over color for the juniors market, especially as nice update to the colored denim look juniors love.
Fabrics and Styling:
Cutting Cost With Cotton is one in a series of communications designed to help consumers in trying economic times get the most from their favorite fiber.
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.