Get More Value from Your Wardrobe with Cotton Incorporated

Monday March 23, 2009
New York, NY

With many American families closely watching their household budgets, a new spring wardrobe is no longer a given. According to the Cotton Incorporated Lifestyle MonitorTM survey, 64% of respondents noted that they have less this year to spend on clothing than last.

“With consumers spending less money this year on new clothing, it’s become even more important to pay special attention to treating stains properly, so we can get the most out of our current wardrobe,” says Norma Keyes, Director of Product Standards, Cotton Incorporated. “With proper stain treatment, it’s possible to remove those stains and avoid throwing the garment away and buying a replacement, which allows you to focus on purchasing new clothing for the spring and summer instead.”

Removing stains effectively remains a challenge for many, and with potentially expensive results; according to Monitor data, 31% of respondents reported throwing a garment away if they cannot remove a stain after two attempts. Follow Keyes’s tips for successful stain removal that will prevent that stained garment from ending up in the garbage, saving the cost of replacing it.

For Keyes, the first step in the stain removal process begins with examining the manufacturer’s label, which also indicates whether the garment can be laundered with bleach.

“Only 26% of consumers report that they always check their garment’s care label,” notes Keyes, citing Monitor data. “It is so important to check the care label to ensure that you’re treating the stain in the best way possible. And be sure to soak the stained garment in a pre-treating solution, which increases your chances of removing the stain on the first attempt.”

View the accompanying webisode at to follow Norma’s tips, which will keep the household budget in check and the family’s cotton wardrobe clean and stain free. Read the attached stain guide for tips on how to remove the most common stains, from marinara sauce to candle wax.

Cutting Cost With Cotton is one in a series of communications designed to help consumers in trying economic times get the most from their favorite fiber.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

For more information, please contact: Shawn Steiner at 212.413.8350 or


To download the webisode please go to


Share This: