Water-Repellent Innovations for Cotton among Offerings at Outdoor Retailers Summer Market

Cotton Incorporated Exhibits STORM COTTON™ for Fleece

Monday July 20, 2009
New York, NY

Cotton Incorporated is delighted to return as an exhibitor at the Outdoor Retailers Summer Market, July 21-24 in Salt Lake City, Utah. Highlighting offerings at the company’s space (Booth 155-211) will be Cotton Incorporated’s most recent innovation for the outdoor apparel market, STORM COTTON™ for Fleece, a water-repellent finish designed for use on cotton fibers. The company is also a proud sponsor of Project OR, a design competition that fosters creativity and functionality in outdoor recreation apparel.

STORM COTTON for Fleece is latest in a series of Cotton Incorporated STORM technologies, which include STORM DENIM™ and STORM COTTON™. Like its predecessors, STORM COTTON for Fleece provides water repellency combined with the breathability so intrinsic to cotton apparel.

“There are many, many applications for the STORM COTTON for Fleece technology,” says Alan Stark, VP and Principal of Carmel Textiles. Carmel, a U.S.-based company with offshore manufacturing in the western hemisphere, was an early adopter of the technology. “Take hoodies, for example. This technology elevates hoodies from just a layering piece to a functional part of your gear.” Adds Stark, “Because it’s cotton, there is a level of comfort and performance across the board, compared to synthetic options that can’t offer the same combination of benefits.”

Outdoor cotton apparel with performance benefits like those offered by STORM COTTON for Fleece will find a ready market, according to David Earley, Director of Supply Chain Marketing in Cotton Incorporated’s Global Supply Chain Division. “Our research tells us that the majority of consumers (77%) prefer cotton apparel in general, and most (70%) said they would be willing to pay more for cotton apparel that mimicked many of the performance features more commonly found in synthetic fabrics.”

According to Earley, the challenge for cotton in the outdoor apparel segment has historically been getting those performance features in the fabric. “STORM COTTON for Fleece is a good example of how we are meeting that challenge.”

In addition to information and examples of STORM COTTON for Fleece, the Cotton Incorporated booth will also be exhibiting:

  • STORM DENIM™ technology: proving water repellency, wind protection and breathability for denim apparel;


  • STORM COTTON™ technology; providing water repellency, wind protection and breathability for cotton apparel; and


  • TransDRY™ technology: a yarn-based finish providing engineered moisture transfer in cotton athletic apparel

Cotton Incorporated will also be a sponsor of Project OR, a design competition at the trade fair in which five design students from across the country compete to produce a garment prototype that uses eco-friendly performance materials in an original way. Cotton Incorporated and other participating sponsors will provide the materials for contestants to create their garments.

“Consumers prefer cotton fabric for performance apparel, so it will be the natural choice for designers in the competition. It will be interesting to see how each student puts it to use,” says David Earley, Director of Supply Chain Marketing at Cotton Incorporated.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.


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