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Innovations In Fabricast™ Designed For Tough Economy

Fabric Developments From Cotton Incorporated Include Cost Saving Measures

Friday June 12, 2009
New York, NY

New fabric developments from Cotton Incorporated were designed with cost cutting measures in mind. The resource, called “Cotton Solutions For Tough Economic Times,” provides detailed instructions and fabric swatches for 11 classic knit and woven fabrics made of 100% cotton or high cotton blends for both the apparel and home furnishings markets, including recipes for ways to cut costs in each. Cotton Incorporated introduced this unique collection of FABRICAST™ fabric developments in response to increased demand from retailers and suppliers looking for more technical instructions on ways to minimize costs in cotton fabric construction.

“In a down market, brands are looking to cut costs and still maintain good quality of the finished product, and these FABRICAST™ fabric developments show them how to do just that,” says Jim Grow, Director, Product Development, Cotton Incorporated. “‘Great Cotton Ideas During Tough Economic Times’ is a valuable resource for those brands and retailers looking to meet consumer demand for cotton fabrics while keeping an eye on their bottom line.”

The fabric card for STORM DENIM™, called “Denim to Weather the Storm,” outlines Cotton Incorporated’s new STORM DENIM technology for water-repellent denim and encourages retailers and suppliers to consider cost-cutting alternatives like single cloth fabrics. The “Dressing Up in a Down Market” fabric card provides instructions for a cotton blend jacquard woven fabric, with information on discharge printing, digital printing, and pigment pattern printing to achieve the same effects at a lesser cost.

“We wanted to be pro-active in providing these cost savings ideas because we are dedicated to assisting retailers bring the best cotton products to market, especially in this tough economic situation,” says Grow.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

 

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