Dressed To Impress

Dresses an Attractive Option as Consumers Seek Versatility, Value

Thursday May 21, 2009
New York, NY

As today’s troubled economy challenges consumers to do more with less, women are taking note and turning to the versatile cotton dress.

“Dresses today serve dual purposes, bridging the gap between fashion-forward and budget-friendly,” says Linda DeFranco, Director, Product Trend Analysis at Cotton Incorporated. “They are a great value because they can easily be worn all year long with the right accessories – whether it’s a chunky cotton cardigan for fall, or strappy sandals for summer.”

In these tough economic times, families are closely eyeing their household expenditures and every dollar counts. Women shopping for apparel, then, are looking to get the most value out of their purchases, and as a result are more inclined to buy a one-piece outfit like a dress rather than spending more money on multiple pieces. And almost seven out of ten female respondents tell the Cotton Incorporated Lifestyle Monitor™ survey that they prefer to wear just one comfortable outfit all day, rather than changing clothes to fit different activities.

A dress, then, is the perfect answer; it can be both office appropriate for daytime and trendy enough for a night out on the town with a simple switch of accessories and shoes. Dresses are also a wardrobe staple for the transition from spring into summer; stay warm on cooler nights with a cute cotton cardigan and boots, and trade those for sandals once summer heats up.

“A dress today is a really stylish item, and the good news is that we are seeing many dresses at lower prices,” notes DeFranco. “It’s one garment that serves multiple purposes, so it’s perfect for women who are looking for a good value in their apparel purchases.”

For the 64% of female respondents who reported to the Monitor survey that they have less to spend on clothing this year than last, the expanded array of dresses offered at retail today means it is entirely possible to find day-to-night dresses at reasonable prices.

Cutting Cost With Cotton is one in a series of communications designed to help consumers in trying economic times get the most from their favorite fiber.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.


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