Back To School Fashions On A Budget

Comfortable, Durable Cotton Apparel Makes the Grade for New Fall Wardrobes

Tuesday July 21, 2009
New York, NY

This year, back-to-school shopping won’t be a headache; with new tips from Cotton Incorporated, parents can dress their children for the head of the class without breaking the bank.

“With just a few key pieces, like zippered hoodies, leggings, and denim jackets, parents can prepare their child’s summer wardrobe for fall while still keeping a careful eye on their household budgets,” says Linda DeFranco, Director, Product Trend Analysis, Cotton Incorporated.

Despite the economic downturn, 77% of consumers say they plan to purchase new clothing for their children this fall, according to the Cotton Incorporated Lifestyle MonitorTM survey.

The great news for consumers is that extending the life of their children’s summer wardrobes for the school year doesn’t have to be costly or time consuming. Supplementing what children have worn all summer with just a few heavier-weight items that can transition into the fall will ensure kids are always comfortably and appropriately dressed for the changing weather.

“In the current economy, parents are keeping a close eye on price tags, and are looking for both quality and value in back-to-school shopping,” says DeFranco. “Classics like khakis, denim jackets, and long sleeved cotton shirts are always in style and durable enough to last all year.”

View the accompanying webisode at for tips on how to layer your child’s wardrobe for a cost-efficient way to bring summer clothes into the fall. With just a few key pieces like cotton leggings and hoodies, parents can equip their children for the school year without emptying their wallets.

Cutting Cost With Cotton is one in a series of communications designed to help consumers in trying economic times get the most from their favorite fiber.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

The following is Cotton Incorporated’s overall back-to-school fashion trend forecast:


Overall color

  • mineral shades punctuated with loud pinks and warm oranges
  • jewel tones grounded by earthy grays
  • mustard yellow adds a pop of color



  • Boys – brushed cotton flannel, asphalt finishes for denim, and flocked corduroy
  • Girls – casual jersey, sheer knits



  • gray denim in skinny or fitted silhouettes and classic hoodies

  • chameleon fabrics

  • charcoal rubbed stripes on woven shirting

  • layering different patterns and textures for an individual look


  • heavier weight cotton chambray with iridescent quality

  • leggings and hoodies

  • heathered yarns create speckled appearances

  • winter weight crepes

Elementary School


  • cuffed and distressed denim

  • corded blistered jersey on shirts

  • herringbone pants


  • distressed cuffed denim

  • small scale Victorian patterns in outerwear

  • accordion textured knits

  • compact textures with rich sueded hand

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