Cotton Incorporated, the research and marketing company for U.S. cotton growers and importers, will be making a case for cotton activewear at Outdoor Retailers Winter Market. Under the umbrella of “Natural Performance,” the company will be presenting technologies applicable to the activewear market, including the WICKING WINDOWS™ technology for moisture management.
“The Outdoor Retailer Winter Market brings together the key decision-makers in the activewear industry,” says Mike Tyndall, Managing Director, Product Development & Implementation. “Our enhancing technologies build on the natural attributes of cotton to deliver garments that have the feel and performance that consumers want, and that provide a natural alternative to synthetics.”
Indeed, according to Cotton Incorporated’s Lifestyle Monitor™ consumer survey, 76% of consumers indicate that purchasing an athletic apparel product made from an environmentally-friendly brand or material is important to them.
Highlighting the Cotton Incorporated technical innovations will be the moisture managing the WICKING WINDOWS technology.
According to Tyndall, “Cotton fiber has substantial wicking capabilities, but we have increased those capabilities through an innovative finish that pulls moisture away from the body more effectively and fosters accelerated drying time---all without compromising the soft hand of cotton that the majority of consumers value so highly.”
Canadian sportswear apparel brand SubLock decided to test the effectiveness of WICKING WINDOWS technology on a very discerning panel----buyers for sportswear retailers. The brand’s SubLock Active Cotton shirt, with the WICKING WINDOWS finish, garnered the following comments:
I have wear-tested your SubLock Active Cotton shirt in place of my usual synthetics while playing racquetball, running and biking (spinning). It's breathable and nice and light, unlike traditional cotton shirts that get hot or heavy. The SubLock AC shirt disperses sweat like my synthetics, but unlike them keeps me dry because the moisture seems to be pulled away from my skin. The venting is really good. And because its cotton, there is no static feeling and no burn, just a very light and comfortable wear! Now that’s what I call performance!
Marathoner/Ironman competitor, creative director of Fox 40 International
Your Active Cotton does not have that slippery feel against the skin that the "other” major brands do. With those products, heavy perspiring causes my shoulder and elbow pads to slide around, which becomes dangerous. With your product, the pads cling, yet my skin stays dry and more comfortable than with any of their synthetics. And because it wicks the sweat off my skin I don't get that cold clammy feeling when not in motion (re: sitting on the bench).
It also does not retain any odor, even when I have used it a few times without a wash or a rinse (quite remarkable since those "others" still have a faint, not-so-pleasant smell after a good wash). You have redefined “performance wear” for me. Your Active Cotton shirts kick butt! It is the ideal event to promote how the natural attributes of cotton can be enhanced into garments that end-users want.
Buyer at Corbett's Source For Sports
“We called our shirt Active Cotton to differentiate the product from synthetic competitors,” says Regg Miller, founder of SubLock (www.lockapparel.com). Miller adds, “We were very pleased with the performance of the WICKING WINDOWS™ technology and with the reaction of the shirt by our special test panel.”
Drop by the Cotton Incorporated booth (39181) to see SubLock Active Cotton apparel and to learn more about the Natural Performance of cotton fiber.
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.