Cotton Incorporated will once again support the new generation of fashion designers with Spring 2009 designer partnerships. Each New York Fashion Week, a group of up-and-coming and well-respected designers is selected for their unique contribution to the world of design and their innovative use of cotton fabrics. This year’s associations include continuing support for Ruffian, Alexander Wang and Shipley & Halmos with new relationships forming with Trovata and Shumaq.
Below find an outline of each event supported by Cotton Incorporated during the New York Spring 2009 Collections.
Alexander Wang is best known for his use of innovative fabric blends and has evolved into one of the most celebrated sportswear designers in the new guard of New York’s fashion elite. Last year, Cotton Incorporated partnered with Mr. Wang as he became the first designer to adopt STORM DENIM™. The Fall 09 collection includes a skinny jean treated with Cotton Incorporated’s STORM DENIM finish. This finish allows for the denim to retain all its traditional design components while providing a durable, water-repellent barrier allowing the wearer to be protected from the elements with all the benefits of a fashionable, breathable cotton garment.
Continuing the Fashion Week partnership, Alexander Wang is providing the VIP/ Front row an Alexander Wang/ Cotton Incorporated co-branded “first look” at his new line of high-end cotton shirting.
Brian Wolk and Claude Morais are the designers behind Ruffian, the critically acclaimed fashion label which they began five years ago. The designers have been awarded The Fashion Group International Rising Star Award and are the subject of many recent editorials and press including a Vogue profile. This year Cotton Incorporated is once again partnering with Ruffian for their Spring 2009 collection.
The Shipley & Halmos endeavor is to combine artistic simplicity and lasting quality. The garments are both cosmopolitan and accessible. “We speak more to fit, superior materials and craftsmanship than to trends. The clothing is not a disguise; reflecting honestly the character of the wearer,” explain the designers.
They have partnered with Barneys New York and some of the world’s premier retailers, seeking those who maintain the integrity of every product they stock. These stores include Odin and Steven Alan (New York), Ron Herman and American Rag (Los Angeles); Dover Street Market (London); Isetan, United Arrows, and Beams International Gallery (Japan).
The Fall 09 Shipley & Halmos collection will include the first design treated with Cotton Incorporated’s STORM COTTON™ finish. This finish allows for garment to retain all its traditional design components while providing a durable water-repellent barrier allowing the wearer to be protected from the elements with all the benefits of a fashionable, breathable cotton garment.
Trovata is an award-winning lifestyle brand that can be found in the finest boutiques and specialty stores across the globe today. Centered on travel, art, education and music, Trovata is redefining American style for its generation. Without formal design training, Whitledge developed Trovata’s first capsule collection of vintage inspired menswear that was quickly picked up by Barneys New York and a handful of exclusive specialty stores.
The company won the Council of Fashion Designers of America/VOGUE(Ital) Fashion Fund Award and Whitledge became a member of the prestigious CFDA. In 2006, Trovata’s menswear was lauded again and awarded the CFDA’s Swarovski Perry Ellis award. Three years after its inception, Trovata had complete men’s and women’s collections, global distribution, and a loyal following of fashion’s elite. This season, Cotton Incorporated will join Trovata in asking “Gasoline – Consider the Alternative” while touring the country on a bus using bio-diesel fuel. The trunk show/ bus tour will be highlighting the issues of sustainability while promoting the use of natural fibers.
Cotton Incorporated is proud to be supporting Shumaq during its first fashion runway show.
Shumaq is an up and coming clothing line and sister act by Peruvian natives Vanessa Barrantes and her business partner sister, Jacqueline Barrantes.
Barrantes has successfully carved a sweet niche for herself as the go-to girl for the ultimate cocktail dress or sophisticated skirts that are ideal for the woman who celebrates her beauty and wears her love of fashion on her sleeve. The collection has quickly gained a following of fashion minded twenty and thirty something professionals in search of items that look and feel as expensive as the couture seen in the latest high fashion magazines.
Vanessa Barrantes has also become the fashion spokesperson for Cotton Incorporated's Spanish-language consumer website www.LaTelaDeNuestrasVidas.com. Watch for her to appear in a national media tour through the end of August.
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.